Featured Spot 04

Giant

4k Announcement Trailer

Made in 1956, Giant is a prodcut of its time. A generational film that leans heavily into the idea that the world is changing very quickly and not slowing down. For a large ranch in Texas, this is a unwelcome concept.

Focusing the trailer on the movie's ranching angle allowed for a streamlined narrative which created the opportunity for a more modern presentation of the material. Produced and edited in Adobe Premiere, it was finishing locally in 4k, YouTube, Instagram, and additional formats.